Global Nutrient Criteria
We now apply science-based Kellogg Global Nutrient Criteria (KGNC) to all products currently marketed to children in Canada and around the world. To develop the Nutrient Criteria, Kellogg worked with outside experts to conduct a thorough evaluation of nutrition science globally. The Nutrient Criteria were based on a broad scientific review including reports by Health Canada and the U.S. Institute of Medicine. We also reached out to dozens of influencers – including dietitians, regulators, academics and industry leaders – to gather feedback.
The KGNC set upper per-serving thresholds to determine which products we will market to children. Per serving, these thresholds allow no more than:
- 200 calories
- 2 grams of saturated fat and 0 grams of trans fat
- 230 milligrams of sodium
- 12 grams of sugar
When we made our announcement, more than 60 per cent of our products marketed to children in Canada did not meet our new criteria. Since then, we have made significant efforts to introduce new products that do meet the criteria and reformulate existing ones by reducing sugar, salt, fats, and adding other grains. For example, in Canada, a number of cereals that we market to children now meet the Nutrient Criteria including Rice Krispies*, Crispix Krispies* and Corn Pops*. We are committed to making continued progress while delivering the same great taste that our consumers desire.
Our nutrient criteria commitments are now fully operational and all of our products marketed to children in Canada now meet the KGNC. Products that do not meet the Nutrient Criteria will not be advertised to children under 12 or have since been reformulated to meet the Nutrient Criteria.
Over time, Kellogg Canada will continue to work toward providing consumers with even more product choices with enhanced nutritional value, as well as continuing to emphasize nutrition and healthy lifestyles in our marketing to children. We will continue to focus on generating innovative new products that will assist people in reaching, and maintaining, their health goals.
