Building Stronger Communities
As a responsible corporate citizen, Kellogg Canada strives to make a difference in the communities where we operate. We support organizations that address community economic and social development. Below are some of the ways we contribute to building stronger communities.
Kellogg Canada has been a long-time supporter of the United Way through corporate contributions and dollar-for-dollar matches of employee and retiree donations.
Kellogg Canada employees have also volunteered for United Way Days of Caring initiatives in past years, contributing to various community projects that include building vegetable garden stands, distributing food to families and preparing meals at homeless shelters, among many other efforts.
Kellogg Canada employees are encouraged to support the communities where they work and live. Our Kellogg Care$ program recognizes the volunteer efforts of our employees who donate their time and talents to charitable organizations in their area.
Eligible charitable organizations receive a monetary contribution on behalf of a Kellogg Canada employee who volunteers a minimum of 25 hours with the same organization in any consecutive 12-month period.
Food Banks Canada
In 2009, Kellogg Canada donated over 260,000 pounds of food to Food Banks Canada, its members, affiliate members and their respective agencies, raising our total food donations made since 2005 to over 3.3 million pounds. Our employees regularly volunteer at local food banks, participating in community initiatives like the Daily Bread Food Bank's Annual Food Sort Challenge.
Hunger Awareness Day
Hunger Awareness Day is an initiative organized by Food Banks Canada. The movement aims to raise awareness about the solvable problem of hunger in Canada. Hunger, often overlooked in our own backyards, recently became a major issue in light of the global recession. In 2010, nearly 900,000 people were assisted each month by a food bank in Canada. This was a nine per cent increase over the previous year, and a 19 per cent increase since 2000.
As a leading sponsor, Kellogg Canada produced its own Hunger Awareness Day program, a week-long event featuring employee events and awareness initiatives. With the success of the program, Kellogg Canada contributed to the initiative through corporate donations and non-perishable food items donated by employees.